Since the middle ages “Am Fleischmarkt 1” has always been a remarkable business address in Vienna. In 1909 a beautiful Art Nouveau edifice was built there — in terms of construction a real visionary building, because for the first time, reinforced concrete pillars, were used.

At the moment, the building is being revitalized in order to create new high-end business offices keeping true to its original style. The address branding that moodley brand identity was assigned to create should symbolize the inspiring history (the beautiful historical building itself) as well as the spurring future (high-end applications go together with an extreme high environmental compatibility).

Design decisions
The graphical identity of the building is influenced by the special architecture and its copper colours. A folder produced in larger edition is used as a pre-sale promotional item. A limited edition of a marketing box (containing floor plans, detailed descriptions of amenities, etc.) and a high quality image book not only describe the innovative interior design and the ecological benchmarks of the new building but also Vienna in general as a A1 business location.

Contributed by Ulli Leonhartsberger of Austria-based Moodley Brand Identity.